Small Business Technology
Technology for client orientation
Technology and modern IT solutions significantly enhance the ability to improve business client orientation.
By means of smart analysts (BI analysts), firms can easily and simply analyse consumer demand and preferences for their clients. The CRM systems provide an opportunity to automate the work of the Wall Centres to the maximum and to provide customers with the services they provide. Integrated IT solutions can automate and link production and CRM and post-sale and service.
For example, BI and Microsoft BI applications, SAS Institute, Oracle, SAP etc. address issues such as sales analysis and forecasting, financial budgeting, forecasting, risk analysis, consumer change analysis, trend analysis, etc. They can be used more broadly, for example, to manage the performance of the company as a whole (so-called enterprise perfomance management) or to achieve a balanced score (balanced scorecard).
Restaurants and café, say, with BI analyz, can find out what new products should be added to the menu, what kinds of dishes, on the contrary, would be better to exclude what inefficient locations to close and where to increase staff spaces, etc. They also use BI for tactical issues such as the revision of contracts with food suppliers and the identification of ways to improve the effectiveness of key processes. Loyalty of clients and quality of service can be analysed through BI. Internet stores also actively use business analysts to develop their business processes, identify target audiences and niche, evaluate bank chart proposals, etc. Similarly, using the BI system, work on individual and group goals and targets can be adjusted, leading to more effective work by professional teams.